Enterprise registration trademark which originates from hexagram Tai in the Book of Changes

The connotation of Tai is below Qian (one of eight diagrams in the Book of Changes) and above Kun (one of the eight diagrams in the Book of Changes); small cost leads up to big transaction; justice, brightness and honesty.

Hexagram Tai signifies the peace and prosperity of everything in universe, national utilities and individual careers; “once the earth and heaven are in harmony, everything will be connected”; “once the upper and lower are in harmony, the aspirations will be the same”.

Hexagram Tai says: “the harmonious communication of earth and heaven brings about peace and prosperity. Hereafter, by means of this communication method, the emperor subjects to the principles of the nature and assists the growth and development of everything in universe so as to guide the general public in the engagement of production and life arrangement, such as planting according to the wild land, manufacturing according to the materials, hunting according to the mountains, fishing according to the rivers as well as growing, harvesting and storing according to the seasons around.”

The reason why Tiantai Seed Co., Ltd. makes its trademark for enterprise registration by referring to the hexagram Tai is that on the one hand, based on the meaning of the hexagram, the trademark indicates the company and its personnel shall work hard, advance with times and serve “the Three Agriculture” by following the vigorous and selfless law of heaven; on the other hand, the company hopes that it can learn from the tolerable law of the earth to alternate kindness with severity, make concerted efforts and develop in an innovative manner.

The logo of the enterprise is in green color to indicate that the company is engaged in the industry of agriculture and also symbolize the company’s vitality and prosperous development.